Mastering Marketing

كتاب Mastering Marketing
المؤلف: Douglas Foster

In one book, all the essential information to learn and master Marketing. A complete, self-contained course for individual study or classroom use, this book treats marketing as an activity that can be applied to industry, services, and non-profit-making organisations with equal success. Revealing the secrets of exam success-suitable for BEC National, first-year BEC Higher and all other marketing courses at this level. Executives will also find this a useful 'refresher' or reference book. Written by an expert-Douglas Foster has written six books on marketing and product planning and four books on other aspects of management. His experience has included many years of business management and marketing, a period as a business consultant and as Principal Lecturer at Ealing College of Higher Education. He has lectured extensively on these subjects at universities and management institutes in Europe, North America and the Far East.