Marketing Strategy

كتاب Marketing Strategy
المؤلف: Smstudy

The SMstudy Guide series is developed by VMEdu , Inc. , a global education and certification course provider that has educated over 400,000 students world - wide in more than 3,500 companies . It is the result of a collaborative effort from a large number of Sales and Marketing experts with extensive experience , knowledge , and insights from a variety of industries and disciplines . This first book in the SMstudy Guide series focuses on Marketing Strategy , providing a unique process - oriented framework that , when effectively used , ensures a thoughtful and methodical approach to building and implementing marketing initiatives , and yields a Marketing Strategy that is comprehensive , aligned across all departments and functions of the business , and designed for success . Marketing Strategy is one book in a series of six . Others in the SMstudy Guide series that can be used to complement the initiatives and tools detailed in this book are Marketing Research ( MR ) , Digital Marketing ( DM ) , Corporate Sales ( CS ) , Branding and Advertising ( BA ) and Retail Marketing ( RM ) .