The Internet Business Companion

The Internet Business Companion
Brent Heslop, David Angell
This hands-on guide to doing business on the Internet provides a framework by which businesses can strategically plan their Internet futures. It explains what the Internet is, how to assess online needs and opportunities, how to get connected and how to make that connection profitable. Other features include: coverage of how to use the Internet to achieve many vital business tasks, including research, internal communication, product support and marketing; and discussions of the non-commercial origins and online culture of the Internet so that business users can gain maximum benefit from their online connections.