Common Space : Beyond Virtual Community

Common Space : Beyond Virtual Community
Author Mark Surman and Darren Wershler-Henry

e-Community is the Internet killer app. Decision-makers and Web designers alike must come to terms with the rapidly growing online community and its collective mind in order to effectively communicate their messages or sell their products. CommonSpace: Beyond Virtual Community is the first book that offers a realistic roadmap to the emerging virtual landscape -- and practical ways to leverage it for competitive advantage. CommonSpace is the collective online mind that arises as millions of people worldwide make the Internet their home. This book offers new insight into the impact of CommonSpace on both human culture and business decision-making, and identifies new business strategies and opportunities that are only now emerging from it. Mark Surman and Darren Wershler-Henry show how to leverage CommonSpace to promote market awareness, drive new cost savings, and build your brand. They present seven key principles of CommonSpace, review powerful new CommonSpace applications, and offer a roadmap for businesses that want to understand where the Internet is headed next